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    Individually you are required to write an essay about theories in individual decision-making.  You need to identify and compare at least three theories.  For example, extended problem solving, limited problem solving, and habitual buying.  In addition, chose one and critically discuss it and link it to the degree of consumer involvement.  It is recommended to follow a theme which the chosen theory can be applied to a specific industry/organization.  The word limits for this essay is 800. 10% plus/minus is allowed

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