0

    The product is the Miami Hurricanes Football Team:

    -Create awareness.
    -Increase the value of the experience.
    -Explain how and where advertising will take place.
    -Give personal selling strategies.
    -Explain which and how promotions will reach various segments.
    -Have season-long in-game promotions for halftimes and time-outs when applicable.
    -For game promotions, include the contest that the promotion will be used for. You should have a promotion for all home games. (All home games are at the Hard Rock Stadium)

    -Describe the product (Miami Hurricanes Football Team) and its extensions. Create a matrix for product positioning using price and level of excitement and price and level of performance in comparison with other sport products in the market.

                                                                                                                                      Order Now