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    Consider one or two the following brands, and discuss a viable brand extension. Provide an example of how one of your favorite brands pivoted  and launched new products or services during the COVID-19 pandemic.    Review  page 42 of the  McKinsey report below  and  discuss how AI can aid marketers in identifying and developing  new products/services.

    a. Netflix

    b. Mercedes-Benz

    c. Coca-Cola

    d. Gucci

    e. Starbucks

    f. Chase Bank

    Link to McKinsey Article https://www.mckinsey.com/~/media/mckinsey/industries/advanced%20electronics/our%20insights/how%20artificial%20intelligence%20can%20deliver%20real%20value%20to%20companies/mgi-artificial-intelligence-discussion-paper.ashx

    ***Also Read Chapter 12 I already uploaded it to additional materials.****

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