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    Pick a brand marketed in more than one country. Assess the extent to which the brand is marketed on a standardized vs. customized basis. Provide examples to support your rationale.

    Also read chapter 14-15  I have uploaded in materials

    Feel free to share examples and insights from online sites and sources to support your responses.

    Additional Resources:

    BrandWeek  (Links to an external site.) https://www.adweek.com/category/brandweek/
    Interbrand (Links to an external site.) https://www.interbrand.com/newsroom/
    Brand Strategy Insider (Links to an external site.) https://www.brandingstrategyinsider.com/
    Think with Google (Links to an external site.) https://www.thinkwithgoogle.com/
    Social Media Today (Links to an external site.) https://www.socialmediatoday.com/
    Forbes CMO Network (Links to an external site.) https://www.forbes.com/cmo-network/?sh=7cf4a6561995
    Strategy+Business  (Links to an external site.) https://www.strategy-business.com/tech-and-innovation
    Inc.com (Links to an external site.) https://www.inc.com/
    The Verge (Links to an external site.) https://www.theverge.com/
    GreenBook Blog (Links to an external site.) https://www.greenbook.org/mr/
    Marketing Dive https://www.marketingdive.com/

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