0

    Write about Moroccanoil  brand.  Using the brand equity model, discuss strategies use to manage brand  equity in the last five years. What actions has it taken during the COVID-19 pandemic?

    Feel free to share examples and insights from online sites and sources to support your responses.

    Please read Chapter 13 in uploaded files materials

    Additional Resources:

    BrandWeek  (Links to an external site.) https://www.adweek.com/category/brandweek/
    Interbrand (Links to an external site.) https://www.interbrand.com/newsroom/
    Brand Strategy Insider (Links to an external site.) https://www.brandingstrategyinsider.com/
    Think with Google (Links to an external site.) https://www.thinkwithgoogle.com/
    Social Media Today (Links to an external site.) https://www.socialmediatoday.com/
    Forbes CMO Network (Links to an external site.) https://www.forbes.com/cmo-network/?sh=7cf4a6561995
    Strategy+Business  (Links to an external site.) https://www.strategy-business.com/tech-and-innovation
    Inc.com (Links to an external site.) https://www.inc.com/
    The Verge (Links to an external site.) https://www.theverge.com/
    GreenBook Blog (Links to an external site.) https://www.greenbook.org/mr/
    Marketing Dive https://www.marketingdive.com/
    PORSCHE: Successful despite coronavirus: 10.4 percent return on sales https://newsroom.porsche.com/en_US/company/porsche-operating-result-return-on-sales-deliveries-investments-quarter-3-2020-22736.html

                                                                                                                                      Order Now