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    Business Case study of Nestle
    Apply these concepts in the business study of Nestle:
    Globalisation
    FDI- benefits and strategies
    Foreign productions
    Company culture, organisation culture
    Company strategies
    Corporate social responsibility
    Trade and economic growth, political reality of trade
    Communication and pricing strategies
    Human resource management in the company

    1. Identify the international business to be given detailed consideration, including:
        Basic information about its main activities and functions
        The competitive sector(s) of the international economy in which it operates
        Its scale and scope of operations across the international economy
        Its headline financial results.
    2. Consider to what extent the correlated external forces shaping international business strategies (global/technological; regional/cultural; national/country specific) can be identified in the case concerned.
    3. Seek to determine which of the companys international strategy most strongly shapes the firm.
    4. Summarise the arguments/concepts applied to the international business and indicate the extent to which they have proved relevant.

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