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    Question 1

    Why is strong marketing management probably more important in healthcare than in other industries?

    Question 2

    What is the explanation for the growing influence of marketing research on the decision-making process in healthcare?

    Reference:

    Thomas, R (2020). Marketing Health Services: Fourth Edition. Foundation of the American College of Healthcare Executives

    should include at least two peer-reviewed article/journal/book as a citation (not including the course textbook)

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