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    -Students are required to find one (1) current or a recent event that connects in some way
    to a marketing topic we have or will cover in our course.

    –  Students will be asked to write a summary of no less than 500 words

    -Introduction of topic
    Background and context
    Connection to a specific topic (or topics) discussed this semester
    Conclusion
    What impacts does this story/event have on the marketplace?
    What are some key takeaways you want for your readers to have?

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