Leadership determines a companys culture. Critically discuss in relation to the case of Nike and relevant academic theory.

    It is an argumentative essay. Use theoretical Knowledge!!! Use the readings and authors from the attachments

    The assignment criteria indicate that we expect “a clear and original argument, which is clearly signposted at the start, and well-developed (i.e. there should be an informed answer building from the research and evidence conducted, addressing the actual question as posed).”

    To successfully pass this assessment, you need to have:

    – Developed a clear and original argument, which is clearly signposted at the start, and well-developed (i.e. there should be an informed answer building from the research and evidence conducted, addressing the actual question as posed). Original here doesn’t mean that you have argued something never previously suggested – it means you went beyond any sources or materials cited in the case study, and demonstrated your own ‘voice’ or ‘take’ as the answer. There needs to be clear evidence that you have conducted some additional and independent research around the case itself. You need to demonstrate that you recognise broader questions and wider implications stemming from the case. ( Comprehension)

    – Demonstrated serious analytical depth, i.e., not just listing theories and models but also showing how they apply to the case and what insights you derive from them. In addition, you need to have clarified why the models and theories you have chosen are relevant. In discussing academic theories and models we do expect you to go beyond the lectures and essential readings ( Analysis)

    – Shown critical reflection by considering assumptions and implications of various positions, not just one view. Ideally, you can locate a debate in the literature and showing how different ideas, concepts and/ or viewpoints are contested. You should also acknowledge the limitations of your own position and that of others and explicitly consider consequences. ( Critical Evaluation)

    – Presented a well-structured and written assignment, with a clear flow of argument. You should also have appropriately cited and referenced all the material used in your assignment ( Academic Writing)

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