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    Purpose:
    This assignment is intended to help you learn to do the following:
              a. Conduct a market analysis

    Action Items
              a. Read or review the Power Point Market Segmentation.
              b. Compose a document, at least 2 pages in length, in which you identify the following:
                        1. Who is in your target market, defined by demographics.
                        2. The size of your target market and growth rate.
                        3. Any unmet or poorly served needs they have.
                          4. Any health care trends that might affect future growth.
                          5. The needs/wants your practice will satisfy.

    Your paper must follow APA format and style (no cover page or header is needed, but you must have a reference list).

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