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    Instructions

    After reading the Marketing Excellence DISNEY mini-case at the end of Chapter 6 in the Kotler & Keller’s textbook (in pages 184-185) answer the questions at the end of it. Submit your work in WORD format including in your answers relevant concepts from the corresponding chapter to substantiate your answers.

    Note: please accept the request to run the document through SafeAssign plagiarism check. Thanks.

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