Marketing via Social Media

Option #2: Marketing via Social Media
Write an essay exploring social media in marketing. Choose a brand (or product) that heavily relies on social media or technology to market their product. (Examples are Netflix and Uber.) Provide the following:

An overview or history of the brand (product)
An explanation of how technology or social media is utilized for marketing purposes
Your research should demonstrate your understanding of target markets and specific demographics.

In your analysis and evaluation, be sure to discuss and reference concepts from the textbook and required readings. .

Your paper should be two to three pages in length. Include at least three scholarly references in addition to the course textbook and required readings.