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    Read the case study and write a report answering the following questions: (follow the outline of the report)
    1.    What are the strategic issues facing Mcdanolds?
    2.    In terms of environmental
    3.    What are the companys core competencies?
    4.    What is Mcdonalds business model?
    5.    what are the external environmental trends that are likely to have the greatest impact on the companys ability to sustain competitive advantage
    6.    What is Mcdonalds current strategy and how did it change over the last 10 year?

    The outline:
        Introduction
        Environment Analysis (including SWOT)
        Problem statement
        Content (or main body)
        Recommendation

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