Price and Channel Strategy MKT/571

    Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.

    • Price and Place/Distribution:
      • Distribution Strategies
      • Channels, Mass, Selective, Exclusive
      • Positioning within channels
      • Dynamic/Static Pricing Strategies
      • Channel tactics (Pricing)
      • Daily pricing, promotion pricing, List pricing

    Note: Charts/graphs/tables do not count toward the word count.

    The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

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