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    Please write the business plan for Prince Polly, you shoud including following key points
    1. Key capabilities and competitive advantages for solving the challenge of deciline sale due to Covid-19
    Describe the core competitive advantage(s) of the company.
    Describe the firms key capabilities to solve the main problem stated above.
    Highlight the specific capabilities that are transferrable to and utilizable in the
    current recommended solutions, marketing plan implementations, etc.

    2. Customer analysis
    Reviews customer needs and wants.
    Analysing factors in the marketing environment that may affect customer
    purchasing.
    A product review that shows sales, prices and gross margins of the major products
    in the product line.
    A review of distribution that evaluates recent sales trends and other developments
    in major distribution channels.

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