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    Company name : Schweppes  ( https://www.youtube.com/watch?v=pTCt7hDkC4s) campaign link  ( this time for Schweppes only
    1-Task environment analysis, including those forces and organizations that the
    company interact with and affect its performance (supplier relations, buyer
    relations, competitors relations, Socio-economic actors, Economic actors,
    Political/legal actors, Technological actors). You need to ask the following
    questions:
    What are the long term external forces/ actors that are developing now?
    Which one affect the organization and which is the most important now and
    in the future?
    2- Identify the crisis occurred in the last 3 years that affected the reputation of the
    organization and how did they handle it from a communication perspective, also the
    issues the company raised how did that they worked on.

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