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    You will participate in a group project that will analyze and evaluate a retail store and make recommendations for improvement. This project will apply a marketing perspective discussed in class to better understand the retail management.

    We chose the Retail Store Michaels the arts and crafts store.

    My part is the recommendations/solutions part of the essay. I will provide screenshots.

    Recommendations/Solutions
    Assess its performance and position in the marketplace, and prospects for the future
    Summarize your suggestions/recommendations on how this retailer can improve the shopping experience for their customers, increase sales, and improve their image etc.

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