develop a Social Media Marketing Plan to introduce the launch of the new iShirt. Against this background, Mr. Cook and the rest of the senior-level leaders asked us to develop a social media marketing plan to complement our digital market presence. begin to design the Social Media Marketing Plan, you will include, at a minimum, these elements 1. Purpose and scope. 2. Breakdown of Apple’s current social media presence. 3. Define the demographics of the target market(s) by age, income, education. this initial phase should be between two to three pages long with at least two high-quality references per page.