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    HSES 486: Sport Marketing
    Sport Marketing Best Practices Report (100 points)
    Due: November 12, 2020
    Directions and Grading Rubric
    Overview:
    The purpose of this assignment is to identify and analyze the marketing practices of 3 sport
    organizations (different sports, different levels, at least one male/female sport), in an assigned
    area. Students will write a 4-page (minimum) report where they compare and contrast the best
    practices of each organization, while focusing on one specific marketing area. The different
    marketing areas that students may select from include, but are not limited to, ticketing/pricing,
    sponsorship, digital marketing/social media, branding, or public/community relations. The idea
    for this assignment is to encourage students to explore the different marketing practices that
    organizations utilize as they attempt to enhance customer engagement, generate revenue, or
    increase awareness for their brand. To receive full credit, students should also incorporate at least
    six sources into their paper.
    Content/Organization of Thought (75 points total; 25 points per organization)
    Excellent: Clearly states and supports main and supporting ideas for all three
    organizations. Illustrates ideas and applies ideas for each point. All ideas seem connected
    and express a coherent proposition.
    Meets Expectations: Makes clear statement of position and uses many illustrations. Ideas
    largely relate to the main idea; points are mostly consistent with the main idea.
    Satisfactory: Uses clear main idea but does not support or illustrate clearly. Some ideas
    seem to relate to the main idea while others do not.
    Needs Improvement: Has some good examples or illustrations of those points but fails to
    state the main idea or support that idea coherently.
    Insufficient: No clear idea and/or few supporting examples. Those that are there do not
    seem to be cohesive.
    Visual Organization (15 points)
    Excellent: Clear introduction, clear transition, logical flow of content, creative content,
    thorough.
    Meets Expectations: Good introduction, transitions are clear, sound flow of content,
    creativity is exhibited.
    Satisfactory: Okay introduction, some transition, content is acceptable.
    Needs Improvement: Lack of introduction, few transitions, content is lacking.
    Insufficient: Lack of insight, no direction, poor/no transition, lack of creativity, lack
    assigned components
    Mechanics (10 points)
    Excellent: Text has proper spelling, standard grammar usage; any citations are in APA
    format.
    Meets Expectations: Text has few errors in spelling and/or standard grammar usage; any
    citations are in APA format.
    Satisfactory: Text has an acceptable amount of errors whereby meaning can still be
    reasonably discerned and citations can be referenced.

    iii. What are the size, growth rate, and national and regional trends in each of your three
    organizations market segments?
    iv. Is the size of each market segment sufficiently large or important to warrant a unique
    marketing mix?
    v. Are market segments measurable and accessible to distribution and communication
    efforts?
    vi. What are the evolving needs and satisfactions being sought by target markets?
    vii. What benefits does the organization offer to each segment? How do these benefits
    compare with benefits offered by competitors?
    viii. Is the firm positioning itself with a unique product? Is the product needed?
    THIS IS WHERE YOU WILL BEGIN WRITING ABOUT THE ONE MARKETING AREA
    THAT YOU SELECTED.
    **Writing style suggestions for successful marketing plans include the following:
    Use a direct, professional writing style.
    Use 3
    rd person throughout the plan
    All information needs to be cited
    Use appropriate business terms without jargon.
    Use present and future tenses with active voice.
    Be positive and specific to convey potential success.
    Avoid superlatives (terrific or wonderful) or vague generalities.
    Use numbers for impact, justifying projections with reasonable quantitative assumptions, where possible.
    Use visuals where appropriate. Photos, illustrations, graphs, and charts enable massive amounts of
    information to be presented succinctly. These do not count towards your 4-page minimum, so adjust
    accordingly.
    Use 12-point Times New Roman font throughout.

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