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    1. Pick a public company that pursues Innovation as their main strategy.  Do not pick Apple.

    2. Look at their SEC filings, how much are they invest into R&D each year?

    3. How much are they spending on marketing?  Are they investing more into innovation or more into marketing?

    4. Look at USPTO (https://www.uspto.gov/) or Google patent search (https://patents.google.com) or other patent databases,
    what types of innovation or technology is the company investing in?  Are these the right innovations for them to invest in?  Why or why not?

    5. What is the main competitor of this company is doing in their R&D and innovation?  How is this company different than other competitors?

    6.  Is Innovation the right strategy for this company or industry? Is this company successful with their innovation strategy?

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