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    Competitive strategy (400 words)

    Identify how Hershey Company should compete and explain how/why their competitive strategy will be:

    Externally and internally consistent [USE McKinsey 7S for the internal elements that need to be aligned with the external environment, i.e. all elements aligned].

    Make it 2 paragraphs: external consistent (200 words) and internal consistent (200 words)

    Support with 6 academics (i.e journal articles) references.

    Requirements: 400

    yes just follow the details I gave above. And please support your analysis with the evidence, thank you.

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