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    Six question. anwserwing in 2 -3 sentences.

    What distinguishes a blue ocean strategy from a red ocean strategy?

    Explain how market segmentation analysis influences the selection of the 4 Ps of marketing.

    What is a vertical integration strategy, and when would it be considered?

    Explain how Porters five competitive forces determine an industrys profit potential.

    What are key competences and why might companies end up under-investing in them?

    When a financial analyst claims that a companys culture if not healthy, what is he/she referring to?

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