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    Tesla Case Study
    Read the Tesla Case Below. analyze the case by answering three or more of the following questions and indicate which ones you are responding to:

    Tesla Accelerating to Market Case.pdf Tesla Accelerating to Market Case.pdf – Alternative Formats

    1.      Is there an advantage to being a first mover?  What drawbacks are there to pursuing first-mover advantage?  Is Tesla pursuing a first-mover advantage with their product launches?

    2.      Which product, or products, should Tesla focus on? What justifies your recommendation?

    3.      Is the tight association of Elon Musk to Tesla beneficial or problematic?  Under what conditions might you change your assessment?

    4.      Is Tesla a technology or automobile firm and does the distinction matter?

    5.      The Tesla Semi is geared toward a very different audience than the rest of Teslas lineup.  How should Teslas marketing strategy differ for the Semi?

    Write a Case Study Response (i.e, Report) 2-3 pages long answering these questions in your essay response, and not a summary of the case. Review the rubric. Make sure you cite any references used properly (APA style) and submit your report by Saturday before midnight.

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