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    Writing your reflective essay

    Towards the end of the semester you can start to look at constructing your reflective essay and video.

    Think about how your understanding of marketing has evolved. Can you identify three illuminating moments, that is ah-ah! moments, that really advanced your understanding?

    Using these 3 moments to illustrate reflect on how your personal understanding of marketing has evolved over the semester. Describe the circumstances that triggered the ahah! moment and discuss exactly what it was that the moment illuminated about marketing that allowed you to see new, interesting and important ideas for marketers/yourself.

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