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    Hi, last time I gave you the instructions and I attached an assignment Guldline to you
    The task brief is “providing recommendations for Costa in the implementation of their marketing plan”.

    After I read your work, I didnt see any paragraph mentioning Costa. Can you rewrite it again. If I have to pay more or do more process pls let me know.

    Specific Task Brief
    Some scholars have argued that consumer differences will become more heterogeneous due to cultural differences, making it difficult for companies to standardize their strategies across countries (e.g. De Mooij and Hofstede 2002).  However, alternative perspectives suggest that consumer wants, needs and preferences have become globally homogenous, suggesting a global consumer culture (De Mooij 2015), which would require firms to standardize their strategies across international markets.  Your task is to review the academic literature and provide a critical discussion that considers the merits and limitations of these perspectives, and then provide recommendations for Costa in the implementation of their marketing plan.    The discussion should include the following:

    Content:
    A Cover page (not included in the word count)
    Table of Contents (not included in the word count)
    Introduction (about 15% of the word-count/weighting)
    Key debates around the homogeneity/heterogeneity of consumers across cultures (30%)
    Key debates around adaptation and standardization (30%)
    Conclusions and recommendations (about 25% of the word count/weighting)
    Reference List (not included in the word-count; however note that any referencing within the body of the essay is included in the word count)
          Examples: Use examples to illustrate your points throughout the discussion

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