For an industry of their choice, students will analyze the industry based on the following items. The choice of industry must be approved by the instructor.

    The industry chosen is the “global hotel industry”.

    The following factors must be included in the paper:
    Internal Rivalry within the industry
    Potential Entrants into the industry
    Suppliers Market Power
    Buyers Market Power
    Substitutes and Complements

    The format of the research paper is the consultants report. All references must be cited. An executive summary must be included in the paper.

    APA format!!!

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