Based on your reading of the Airborne Express case, please answer the following two questions. Make sure to clearly indicate the beginning and end of the answer to each question

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    Based on your reading of the Airborne Express case, please answer the following two questions.

    Note 1:Make sure to clearly indicate the beginning and end of the answer to each question.
    Note 2: Please try to not use any other reference except the document attached.
    Note 3: Use the frameworks to support your analyses, and quantify

    Questions:
    (1) Does Airborne have a competitive advantage or a competitive disadvantage? What explains the performance of Airborne?
    (2) What is your recommendation for Airborne to improve their performance?

    – Explicitly consider the question: should Airborne move toward distance-based pricing?
    – More broadly, what should Airborne do to survive and thrive in this industry? (12 points)

    Note 4: If the question is not clear enough, state your assumptions.

    You may also want to use the following information:
    The average ROE of the US economy in 1996 was 14%. The economy ROS was about 6.5% in 1996.

    PLEASE FIND THE FILE ATTACHED

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