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    Student must develop a case study analysing a real marketing problem

    Main task

    Student must develop a case study analysing a real marketing problem situation where existing problem need to be solved. It should relate the theory to a practical situation;

    • Synopsis/Executive Summary
    • Outline the purpose of the case study
    • Identify the theory that will be used
    • Outline the issues and findings of the case study without the specific details.
    • Summarise the major problem/s.
    • Identify alternative solutions to this/these major problem/s
    • Briefly outline each alternative solution and evaluate its advantages and disadvantages
    • Choose which of the alternative solutions should be adopted.
    • Briefly justify your choice explaining how it will solve the major problem/
    • FORMAT
    • Your submission must meet the following formatting requirements:
      • Submit one file(s) only.
      • Required file format for main submission: PDF.
      • Additional file format for additional deliverables: Choose an option.
      • Additional file requirements: Type additional requirement info or None.Other details:
      • Font size 12
      • Double-spaced
      • Number of words: 1000

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