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    In order for a business to provide the greatest possible service to its consumers, it must adopt new quality initiatives into its daily operations. Every part of a company revolves around quality. Quality initiatives guarantee that a company reaches the highest levels of customer satisfaction (Eileen, 2018). Customers are the foundation of every business, and they want the greatest value possible in order to have the best experience . When regularly implemented, the quality initiative has a beneficial influence on each of the company’s operations and yields a high yield of considerable overall benefits(Fujitsu, 2020).

    In 2019, Vitaquest International, a nutraceutical and functional foods firm, announced a new quality program called TotalQ (Mmcdonald, 2019). The firm presented a comprehensive quality program targeted at achieving its objective of being an industry leader in the overall quality for consumer product development and production. In order to have the greatest end-to-end quality products, the quality initiative relies on the company’s operations in a broad variety of roles, including ingredient testing, raw material procurement, product design, and internal final product quality assurance.

    The firm had to go through a series of steps, including doing significant research and testing on raw materials, unit, and complete product testing in the companys state of the art laboratory, with one of the industry’s most experienced quality management teams. Vitaquest’s CEO, Brueggman, also unveiled a new corporate design and logo that emphasizes the company’s commitment to giving value to the customers and its investments in a wide variety of value-adding schemes. Vitaquest International’s quality initiative was designed with the customer’s best interests in mind, and the expected impact on the customer and the company’s bottom line is considerable because the initiative is designed to drive demand for their nutraceutical and functional products.

    References

    Eileen, R. (2018). Quality matters. Superfunds Magazine, (441), 32-33.

    Fujitsu. (2020). Quality Initiatives : Fujitsu Global. Fujitsu.com. .

    Mmcdonald. (2019). Vitaquest International Unveils New Quality Initiative. Vitaquest International. .

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