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    Please read this detailed description thoroughly before making me an offer. I have
    provided additional files to help you write this report to my high standards. These
    files include the report brief, the rubric template, some business tools that I ask you to
    include in the specific format that is needed as well as some other documents that
    will make this writing easier for you. Please check all those files BEFORE starting
    the writing. All those files will have a short explanation as to where they are
    intended to be used to avoid any confusion as to why I have attached them. In these files you will also find more details about the rules regarding what counts in the word countand other details.

    This assignment evaluates the current and potential future Business Model of an
    organisation. You run your own consultancy company and have been contacted by an
    agency called Fishlock Associates. Fishlock Associates represent:
    – Mothercare Limited;
    -Thomas Cook Limited.

    The fortunes of both these companies (Mothercare and Thomas Cook) have declined significantly in recent years and now they require your help

    This assignment needs to be on either Mothercare or Thomas Cook please do a quick
    research to see which company you prefer depending on the available information
    evethough you should be able to find all the necessary information for both of
    them. Mothercare has failed in the UK so if you choose this company make sure that
    you clearly state that this report talks about Mothercare’s operations in the UK.

    Start the assignment with an executive summary. Then include a table of contents.

    The first part of the main body is TASK 2. Start with a brief introduction of
    the company. Then you need to explain the state of the company at the time it had
    recognised it was in financial trouble. For any of the two companies that happened
    around September 2019 so use data up to that date and not anything afterwards. In
    this part you need to explain what problems the company faced internally as well
    as external factors that might have impacted and led them towards this troubling
    situation (CRITERION A).

    In TASK 2 you also need to inlcude a Value Proposition Canvas and a Business Model
    Canvas (I have attached the my preferred template for both of these you can find similar ones to download but please try to find some that are the same template as the ones i attached). These need to feature the characteristics of the company at the time it was
    failing and struggling so you can make connections with the part explained above.For
    the VPC I want you to model it in a way that shows that the company was not modelled
    ideally and this is partially why it failed. Thus, emphasize on the problems(pains)
    category in the VPC. In this part it is also required to identify what Business
    Model Patterns are found in the Business Model Canvas. These patterns are found
    in a website found here: https://businessmodelnavigator.com/. Research a couple of
    those patterns that seem to fit the company and briefly explain them in parallel
    to the BMC previously used. All of these are stated in CRITERION B in the Rubric
    I have provided.

    The last part of TASK 2 is CRITERION C. Here you need to use the findings from the
    two previous parts and create some observations. These need to explain why the
    company faced all those difficulties in detail by summarizing the points made within
    the previous parts. This concludes the TASK 2 which is about the company at the time
    it was failing.

    TASK 3 is called Pivot and it refers to the period between the one when the company
    was struggling and the ideal future model we suggest later in the assignment. It is
    required to explain what the term pivot suggests and then necessary to choose what
    innovation approaches the company should implement to reach this projected future
    ideal position. When talking about innovation that can be technological, marketing
    social, product, process, service or business model innovation. Choose which ones
    fit the chosen company and find specific changes that would help transition the
    company from the current state with the financial issues to the desired future state
    they are intended to push the company towards. Also explain whether these innovations
    are disruptive, meaning a complete reinvention, or sustaining innovation meaning
    an improvement of existing features. All the options chosen need to be justified
    and correctly applied to the existing framework of the assignment(CRITERION D).

    For TASK 4 you need to model the ideal future state of the company. Up to this point
    you have explained the current bad state of the firm, then the necessary innovations
    and changes required to reach this final ideal state. It is necessary to include a
    completely new Value Proposition Canvas and Business Model Canvas without comparing
    them to the ones included in TASK 2. In these new canvases you should include the
    changes and innovations you suggested in TASK 3. Finally, for this task you should
    also try to recognise if these changes and innovations suggested are included in any
    of the business model patterns found on https://businessmodelnavigator.com/ . This
    part is covered in CRITERION E.

    For TASK 4 you also need to do an evaluation of the business model you reccomend for
    the future. Make sure you mention the strenghts of the business plan as well as
    identify the risks and how those risks would be controlled. For example, would the
    company try to distance itself from those identified, specific risks or try to engage
    with them in order to create opportunitites You should include three to five main
    risks that the company could face in the proposed ideal future model and how the firm
    would react to those. For this part you should also conduct a SWOT analysis for
    the new state of the company. For the new business model you will have to make
    some hypotheses about the company (since this new model is imaginary) that are
    unique to the proposed future business model suggested. These untested hypotheses
    need to be evaluated by developing testing strategies.You should include maximum 5
    hypotheses for this suggested new business model and use test cards as a testing
    technique that see the outcomes of the used hypotheses (i have attached what a test
    card is exactly in a seperate file). All of this is CRITERION F in the rubric.

    The TASK 5 is the final part of the assignment and it includes the recommendations
    we make to the agency that hired our consultancy. These recommendations need to be
    the result of the previous criterion (F) and need to be absolutely precise and action
    orientated. It is also vital that these are firmly connected to the future business
    model we have created. This task is CRITERION G.

    Throughout the entire assignment the language should be professional, it should be
    written in third person and it needs to follow a logical structure and flow with every
    part resulting from the previous part(s). Business modelling terminology should be used.

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