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    to start this assignment, please select two public companies that are similar in nature… Say Coke/Pepsi or Ford/General Motors or McDonald’s/Burger King. Then, go to a financial web site such as Yahoo Finance or MSN Money and find their most recent financial statements; be sure to use financial statements from the same period (for example, FY 2019, or Quarter 1 2020) so that you can compare the same periods for each company. Refer to the required ratio list in the assignment and calculate all of these (sites like https://cpaclass.com/fsa/ratio-01a.htm, https://www.readyratios.com/reference/analysis/most_important_financial_ratios.html, and https://corporatefinanceinstitute.com/resources/knowledge/finance/financial-ratios/ may help with this). Finally, analyze each company in terms of these ratios and submit a report of your findings in PowerPoint format.

    To complete this project, you must complete the following four steps:

    Identify a company and one of its primary competitors to perform the financial analysis on
    Complete a full ratio calculation for both firms
    Assess, interpret, and compare the financial ratios calculated for both firms
    Create PowerPoint slide show of your presentation

    Overview of the firm
    In this section, you will conduct research to provide a summary of the following:

    Overview of the selected firms product & industry
    Overview of current financial health of the selected firm
    Overview of industry & any current trends potentially impacting the selected firm
    Identified competitor and brief summary of that competitors products

    Ratio Calculation
    In this section, you must gather the most recent set of  financial statements on their selected firm and competitor firm and calculate the following ratios for each firm (Note: All calculations must be shown for credit):

    Profitability ratios: operating margin, profit margin, return on total assets, basic earning power, return on common equity
    Asset management ratios: inventory turnover ratio, days sales outstanding, fixed asset turnover ratio, total asset turnover ratio
    Liquidity ratios: current ratio, quick ratio
    Debt management ratios: total debt to total assets, times interest earned ratio
    Market value ratios: price to earnings ratio, market to book ratio

    Financial Assessment
    In this section, you must assess, interpret, and compare the financial ratios calculated for both firms in step 2. you will perform a side-by-side analysis and address the following questions:

    Which firm has better profitability ratios? Why?
    Which firm has better asset management ratios? Why?
    Which firm has better liquidity ratios? Why?
    Which firm has better debt management ratios? Why?
    Which firm has better market value ratios? Why?
    Based upon the ratio comparison, which is a better investment choice- the originally selected firm or its competitor? Why?

    Presentation Guidelines
    All calculations must be shown for credit- calculations can either be embedded in the presentation or submitted as a separate Excel file
    Presentations must be in Power Point
    Presentations should be 15 slides max
    APA format must be used for all references
    analyze each company in terms of these ratios and submit a report of your findings in PowerPoint format.

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