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    A well known tool to develop consumer profiles and segments is the so-called VALS model

    Go to the link below to know about the model

    and go to the link to take the survey, 

    A) What profile (type) do you belong to? Do you identify with this assessment outcome? Does is capture your own self perception? Comment.

    B) Is this model useful for segmentation? How?  Comment

    ONE PARAGRAPH EACH

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