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    The purpose of this project is to provide the student with the experience of applying marketing research techniques to an actual business problem of interest. This major class project is worth 30% of your final grade.  You will be required to select a business or industry that you are interested in and to develop a problem that you think can be addressed through marketing research. It is important to utilize course terminology throughout your project. All project topics must be approved by the instructor before proceeding. Each student must present his or her final report at the end of the semester.

    To fully comprehend the breadth and scope of a successful Marketing Research report, it is imperative to understand the nine key stages in conducting a market research project:

    Stage 1. Formulating the marketing research problem

    Stage 2. Method of Inquiry the Scientific Method & developing a hypothesis

    Stage 3. Select a Research Method

    Stage 4. Planning the Research Design

    Stage 5. Select the data collection techniques

    Stage 6. Sample Design and Procedures

    Stage 7. Questionnaire development Please refer to the rubric for criterion & grading 

                  standards.

    Stage 8. Analysis and Interpretation

    Stage 9. The Marketing Research Report Include survey results, conclusions and 

                        recommended courses of action

    Your final project must include the following elements:

    -Defining the Research Problem

    -Selecting the Research Design

    -Development of a Questionnaire

    -Analysis of Data

    -Presentation of Findings and Final Report

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