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    Last week you chose a company or organization to focus on as you develop your culminating project for this course.  This week you will write a short paper that:

    Identifies the company/organization you have chosen.
    Discusses a specific challenge or issue facing the company that could be addressed through a PR campaign.
    Describes the target consumer/audience of the campaign – is it the general public? Employees
    Conduct research beyond the textbook. This assignment should be double spaced,  1-2 pages in length (not including cover)  and include citations and references in APA format. 

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